Product Designer specializing in healthtech. I design experiences that keep patients healthy and help startups grow.
Scaling an AI Healthtech Startup from Zero to Launch
Company: Intelligence Factory
Role: Lead Designer & Marketing Director
Timeline: Apr 2024 - Present
Brand, marketing, and design lead for an AI healthtech startup — owning identity, web, campaign, and sales enablement output across five product launches, while partnering with engineering on product UX and with leadership on go-to-market strategy.
What I Did:
- Built the brand and marketing function from zero for an AI healthtech startup, scaling from no clients to an active customer acquisition pipeline
- Owned brand architecture, visual identity, and messaging across five websites, multiple product launches, and integrated digital campaigns
- Directed cross-functional collaboration with a 4-person development team to align product UX with brand and go-to-market needs
- Produced sales enablement materials, thought leadership content, and 80+ compliance assessments supporting outreach and conversion
- Developed working fluency in AI methodologies — ontologies, RAG, and applied LLM architectures — to inform product positioning and creative direction
DESIGNING HEALTHCARE PRODUCTS PATIENTS AND CLINICIANS TRUST
Company: Medek Health Systems
Role: Visual Designer & Marketing Director
Timeline: Mar 2021 - Apr 2026
Sole design and brand owner across web, mobile app, packaging, signage, print, video, and instructional materials — supporting clinical operations, sales, patient onboarding, and investor communications.
What I Did:
- Designed packaging graphics, unboxing experience, brochures, and campaign assets for a COVID-19 test kit program that distributed approximately 8% of U.S. kits in 2021–2022
- Owned visual identity and brand consistency across every customer-facing surface — web platforms, mobile applications, signage, print collateral, motion graphics, and clinical instructional materials
- Conducted user research with patients and clinical staff, and shadowed sales teams to ground design decisions in real workflows and customer language
- Built investor decks, client presentations, and onboarding documentation for three distinct audiences: clinic partners, healthcare staff, and patients
BRAND DESIGN FOR MISSION-DRIVEN ORGANIZATIONS
Role: Freelance Designer
Timeline: Jan 2024 - Jul 2025
Challenge: Create compelling visual identities for Catholic institutions and ministries that communicate their mission while maintaining professional quality and broad appeal
What I Did:
- Designed brand identity for Christ the King Pastorate and Mazzuchelli School of Mission (Diocese of Madison, Wisconsin)
- Created logo and brand system for Hammer of Saint Joseph men's ministry group at Saint Patrick Catholic Church, Mount Dora
- Designed cover and complete visual project for Portuguese edition of Fr. Federico Highton's "The Lefebvrist Error"
- Developed brand guidelines ensuring consistent application across print and digital materials
Outcome: Delivered professional-grade visual identities that helped Catholic organizations communicate their mission and engage their communities effectively
ABOUT ME
I'm a Product Designer and Marketing Strategist based in Florida, specializing in healthtech and mission-driven organizations. Over the past 12+ years, I've scaled startups from zero to active customer acquisition, designed clinical workflows for patient monitoring systems, and created brand identities that drive meaningful impact.
I understand healthcare compliance (OIG regulations, remote care protocols), collaborate effectively with engineering teams, and translate complex medical information into intuitive, accessible experiences. My approach combines strategic thinking with meticulous execution - I believe great design should solve real problems while being beautiful and well-organized.
VERY IMPORTANT INFO
Flavio
Mount Dora
Seeking opportunities
Catholic
Saint Fracis of Assisi
UI/UX
Product Design
Brand Strategy
UX Research
Healthcare Design
Marketing Strategy
Design Systems
English
Portuguese
Spanish
Photoshop
Illustrator
InDesign
Figma
Webflow
After Effects
SemRush
Hotjar
Lottie
Google Analytics
Claude
ChatGPT
Gemini
Prompt Engineering
AI/ML Methodologies
Music
Architecture
Art History
History
Linguistics
Philosophy
Aesthetics
Cooking
My wife
My son
My cat